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Do you know that our Premium Corporate Partner UPM - The Biofore Company has launched its ‘Guochao’ copy paper brand JinCopy?

Over the past few years, China has seen a surge in young generation’s interest in products that incorporate Chinese traditional style and culture, a trend known as ‘Guochao’. UPM JinCopy is such an excellent example of localized masterpiece based on the insights of young Chinese consumers by a Finnish company.

Inspired by the dual meanings of Jin in Chinese: One being precious patterns on brocade; the other being Koi fish which stands for good fortune, UPM uses ‘Guochao’ elements on packaging design including peony, ginkgo, koi etc. In terms of function, UPM JinCopy has a smooth and delicate surface with thick texture, which can meet all kinds of copying and printing needs in offices. Same as other UPM high-end copy papers, JinCopy uses only fiber from #sustainable managed forests, and takes FSC certificate.

JinCopy is now available in UPM flagship store on Watch more via below link: